LFU:online

Department of Political Science Department of Political Science

Dr. Natascha Zeitel-Bank Dr. Natascha Zeitel-Bank, +43 512 507 73608

402142

Media, Political Communication and Public Relations

SE 2

5

Block

each semester

German

Political, economical and technical changes have lead to new forms of information policy in the European Union. Aspects of national and transnational media concentration and interdependencies are playing a crucial role. The European Commission has a significant function in the field of anti-trust law and in the field of subventions. In the context of the European Reporting national and transnational media are an important factor. Does a European Public or a European Journalism already exist? How can decisions on the European level be made more comprehensible and transparent fort he European Citizens? In the lecture three levels of current developments in media policy are analyzed and discussed: (EU, national state and citizens): (1) EU-Media Policy with the focus on the stress field between culture and economics, as well as the analysis of media policy in certain EU-countries (horizontal level) (2) Public Relation oft he Europan Union and the reporting on European Affairs in certain countries (vertical aspect) (3) The role of networking with the focus on transnational reporting (e.g. ARTE, Euronews), multinational corporate groups and journalistic associations (linkage of both levels)

Text analysis, presentation, discussion

Bondebjerg, Ib; Madsen, Peter (2008): Media, Democracy and European Culture, Bristol Hallin, Daniel C. and Mancini, Paolo (2007): Comparing Media Systems, Three Models of Media and Politics, New York. Holtz-Bacha, Christina (2006): Medienpolitik für Europa, Wiesbaden Thomaß, Barbara (2007): Mediensysteme im internationalen Vergleich, Konstanz Trenz, Hans-Jörg (2005): Europa in den Medien, Die europäische Integration im Spiegel nationaler Öffentlichkeit, Frankfurt am Main.

18.10.2013

Block am Freitag vormittag, wird bekannt gegeben!