930008 Media Representations of Gender and Ethnicity

winter semester 2013/2014 | Last update: 03.04.2014 Place course on memo list
Media Representations of Gender and Ethnicity
VO 2

Aim of this lecture is to communicate the deeper insight, that all codes of picture languages are constructed and socio-historically embedded. And those who are involved in the production of (audio) visual material within media based communication use these codes – deliberately or unconsciously.
Examples will show the impact of gender specific and – in the case of mass media – eurocentric or western structures inscribed in the codes of products of everyday aesthetics.
The students will gain insight in several theoretical and methodological contexts regarding the representation and construction of gender and ethnicity in the field of everyday aesthetics. They will capture the socio-historical construction and connect it with their subjective experience. They will question critically both aspects.
Perception and communication within the lectures will be discussed, too.



Starting with historical models of perspective and general aspects of visual arts and architecture following specific topics will be discussed too: optical razzle-dazzle from cultural history up to everyday aesthetics, ways of memory, the eurocentric gaze within the hierarchically constructed society and the chance of female perspectives in this society.
The extended definition of text will be used, originating from literary studies and adapted by cultural studies and feminist media studies.
Basic issue are the understandings generated by the male dominated western society to which we refer when encoding content. Importance will be attached to actual alterations within this cultural context.



Input by the lecturer, teamwork, plenary discussions, analog interventions, movies

Written teamwork

Baudry, Jean-Louis (1993). Ideologische Effekte erzeugt vom Basisapparat. In: Eikon (Internationale Zeitschrift für Photographie und Medienkunst) 5/1993: 34-43, Wien
(“Effets ideologiques - produit par l’appareil de base”. In: cinéthique 7/8 1970);
Mulvey, Laura (1975). Visual Pleasure and Narrative Cinema. In: Screen 16 (3): 6-18, University of Glasgow: John Logie Baird Centre;
Prokop, Sabine (2003). Meanings & Pleasures. Über das Vergnügen in der Textproduktion. In: Bernard, Jeff; Withalm, Gloria (eds.). Picture Language –Visualization – Diagrammatics / Bildsprache – Visualisierung – Diagrammatik (= Semiotische Berichte 26) Wien: ÖGS/ISSS, 303-319;
Prokop, Sabine (2003). Downloads – Virtuelle Erinnerungen. In: Bernard, Jeff; Voigt, Vilmos; Withalm, Gloria (eds). Media – Old an New / Medien – Alt und Neu. (=Semiotische Berichte mit Linguistik Interdisziplinär 27 (1-4) 2003) Wien: ÖGS/ISSS, 243-256;
Prokop, Sabine (2005). Die Illusion von Wirklichkeit. What Would You Rather See – a Disney Crocodile Robot or a Real Crocodile? In: Bernard, Jeff; Fikfak, Jurij; Grzybek, Peter (eds.). Text & Wirklichkeit / Text & Reality. Ljubljana, Wien, Graz: ZRC, 181-192.


The contents of this lectures form the basis of the course 930 008 "Gender, Ethnicity and Media".

If you have any questions concerning this course, please contact the coordinator of the Interdisciplinary Masterprogram "Gender, Culture and Social Change" Mag. Elisabeth Grabner-Niel (elisabeth.grabner-niel@uibk.ac.at).


Group 0
Date Time Location
Thu 2013-11-07
16.30 - 19.00 MS (Theologie) MS (Theologie) Barrier-free
Fri 2013-11-08
09.30 - 19.00 SR Josef-Hirn-Straße SR Josef-Hirn-Straße Barrier-free
Thu 2013-11-21
16.30 - 19.00 MS (Theologie) MS (Theologie) Barrier-free
Fri 2013-11-22
09.30 - 13.30 MS (Theologie) MS (Theologie) Barrier-free
Thu 2013-12-05
16.30 - 19.00 MS (Theologie) MS (Theologie) Barrier-free