LFU:online

The aim is to provide extensive knowledge and deeper understanding of the topic.

The focus of the lecture will be both on the art system as a network of connections and interests of artists, gallery owners, collectors, museums, critics, the public and the state and on the theoretical foundations of the management of museums regarding questions of strategic planning, acquisition and exhibition policy, personnel planning and management, communication, distribution and financial policies, and spatial and functional programmes. We will discuss art as an agreed-upon concept of the very diverse players of the art system as well as factors of price formation of the art market. Students of art history will also gain insight into museum work: Specific examples will be used to explain the efficient content-related and financial planning and the realisation of art projects within the framework of the complex, interdependent museum structures. How does one calculate the budget for an exhibition? How does one evaluate an art project as far as quantity and quality are concerned? How does one approach a location analysis for a new museum? What does one have to take into consideration regarding artistic, budget, personnel and logistic aspects when planning an exhibition design? The aim of the lecture is to make the students familiar with the museum as a social entity, which between art and commerce, entertainment and education and science holds its ground in a constantly changing artistic, economic, social and political environment.

Lecture

Oral exam

1) Gerald Matt, " Kultur und Geld " , Wien 2001

2) Gerald Matt, Alessia Zorloni, "Economia e Gestione dei Musei",Rom, 2011

3) Gerald Matt, " Kommentare ", Wien - Graz, 2006

4) Steirer/Matt/Moser, "Kulturmanagement leicht gemacht " , Wien-Graz, 2007

5) Robert Fleck, " Das Kunstsystem im 21.Jahrhundert, Wien, 2013

6) Anke Te Heesen, "Theorien des Museums" , Hamburg, 2012

7) Willi Bongard, " Kunst und Kommerz, Oldenburg,1967

8) Gail Dexter Lord, Barry Lord, " The Manual of Museum Management ", Lanham-New York, 2009

9) Gail Dexter Lord, Barry Lord," The Manual of Museum Exhibitions ", LanhM- New York,2001

10) Harald Szeemann, "Zeitlos auf Zeit - Das Museum der Obsessionen, Regensburg,1994

11) Philip Kotler, gary Armstrong, John Saunders , veronica Wong, " Grundlagen des Marketing, München, 1999

12) Ryszard Kapuszinski, " König der Könige", Frankfurt, 2002

13) Niccolo Machiavelli, " Der Fürst ", Leipzig , 1997

LFU: online registration is required!