436380 VU Strategic Marketing and Branding

winter semester 2015/2016 | Last update: 15.02.2016 Place course on memo list
436380
VU Strategic Marketing and Branding
VU 2
5
Block
annually
English

Critical discussion and development of strategic marketing and branding concepts, along with stretegic decisions in organizations.

Students develop the competence to strategic analysis and decision-making in marketing and branding.

Instruction, discussions, reading assignments, student presentations

Will be discussed in the first lesson.

positive completion of the madatory course "Strategic Management" STM 1

see dates
Group 0
Date Time Location
Thu 2015-12-10
17.00 - 18.45 HS 3 (Sowi) HS 3 (Sowi) Barrier-free
Fri 2015-12-11
08.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free
Wed 2015-12-16
11.00 - 15.45 HS 3 (Sowi) HS 3 (Sowi) Barrier-free
Thu 2015-12-17
10.00 - 11.45 HS 3 (Sowi) HS 3 (Sowi) Barrier-free
Thu 2015-12-17
14.00 - 17.45 HS 3 (Sowi) HS 3 (Sowi) Barrier-free
Fri 2015-12-18
09.00 - 17.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free
Fri 2016-01-29
14.00 - 16.45 HS 3 (Sowi) HS 3 (Sowi) Barrier-free
Thu 2016-02-04
17.00 - 18.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free