146419 VU Booking and Yield Management

summer semester 2016 | Last update: 16.08.2016 Place course on memo list
146419
VU Booking and Yield Management
VU 2
4
Block
annually
German

Students

– have a profound knowledge of information systems, booking and yield management, online

communication concepts, methods and tools of E-tourism,

– know the available framework for announcing journeys and hotel booking,

– know methods, tools and strategic guidelines for improving income management and for

increasing the number of bookings,

– are able to critically examine the opportunities relating to online communication and customer

retention on new Internet platforms and in new channels.

Booking systems; direct booking; multi-channel booking; yield

management; value management

not applicable
see dates
Group 0
Date Time Location
Thu 2016-05-12
09.30 - 12.00 SR 4 SR 4 Barrier-free
Tue 2016-05-17
09.30 - 12.00 SR 4 SR 4 Barrier-free
Fri 2016-05-20
09.30 - 12.00 SR 4 SR 4 Barrier-free
Tue 2016-05-24
09.30 - 12.00 SR 4 SR 4 Barrier-free
Tue 2016-05-31
09.30 - 12.00 SR 4 SR 4 Barrier-free