436341 SE Services Marketing

summer semester 2016 | Last update: 20.06.2016 Place course on memo list
436341
SE Services Marketing
SE 2
5
Block
annually
English

Students will learn about the peculiarities of marketing in the service industry and to critically reflect on them. The focus lies on drivers of competitive advantages in diverse service sectors.

Discussions of diverse approaches within marketing strategy. The focus lies on drivers of competitive advantages in diverse service sectors. Apart from theoretical knowledge, this course illustrates these diverse approaches using case studies. The strong practical relevance is further highlights by a group project that student will conduct.

Case studies and mini projects, which are prepared individually or in groups not only demand the students´ ability to integrate acquired knowledge and handle complexity. Students also need to search for additional information and to formulate judgments with incomplete or limited information. Problem detection and formulation, the selection of relevant data sources as well as innovative reasoning in the search for problem solutions are trained. Oral student presentations and the receipt of constructive feedback by lecturers and peers enhance the students’ communications skills.
Seminar work, exam, students presentations (individual and group).
Will be provided on OLAT

participation requirements see curricula

see dates
Group 0
Date Time Location
Tue 2016-04-26
09.00 - 12.45 SR 7 (Sowi) SR 7 (Sowi) Barrier-free
Tue 2016-05-10
09.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Thu 2016-05-19
09.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2016-05-24
09.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2016-06-07
09.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Thu 2016-06-16
16.00 - 17.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Tue 2016-06-21
09.00 - 12.45 SR 7 (Sowi) SR 7 (Sowi) Barrier-free