LFU:online

The graduates have basic methodological and theoretical knowledge of media and communication research and are able to critically assess research results. Furthermore, they have a basic understanding of the applicability of theories of media and communication studies.

Imparting, advancing and practising of methodological competences in the field of qualitative and quantitative empirical media and communication research.

Blended Learning: in addition to in-class presentation and discussion, teaching materials will also be available and disseminated online in moodle and through web conference.

Writing of a short research paper.

Brosius, Hans-Bernd/Haas, Alexander/Koschel, Friederike (2016): Methoden der empirischen Kommunikationsforschung - Eine Einführung. 7., überarbeitete und
aktualisierte Auflage. Wiesbaden: Springer.
Hug, Theo & Poscheschnik, Gerald unter Mitarbeit von Bernd Lederer und Anton Perzy (2010): Empirisch Forschen. Über die Planung und Umsetzung von Projekten im Studium. Stuttgart: UVK/Huter&Roth
Porst, Rolf (2013): Fragebogen – Ein Arbeitsbuch. 4. Auflage. Wiesbaden: VS Verlag für Sozialwissenschaften.

"Active bachelor's programme"
The minor “Media and Communication” covering 30 ECTS-Credits can be selected by degree students  of  Bachelor’s  programmes  at  the  University  of  Innsbruck,  providing  the  relevant curriculum allows for the option to pass a minor.