433079 VO Introduction: Public Relations and Stakeholder Management
winter semester 2021/2022 | Last update: 06.09.2021 | Place course on memo listStudents will aquire knowledge for analysing, conceptualising and managing stakeholder relations in organizations. Analytical competences for evaluating and discussing economic, political and ethical aspects of managing stakeholder-relations in the contemporary context of shifting governance structures in organisations are developed.
The lecture start with the managerial concept of economic governance, derived form agency theory. It then introduces the concept of governmentality as a perspective for discussing contemporay form of managing stakeholder relations. Finally, dialogical models and model of open governance are discussed in relation to corporated communication.
Instructions, lectures, plenary and group discussions, reading assignments, student presentations.
Written exam
Will be provided in the lecture.
Successful completion of the mandatory courses referred to in § 7 Z 2 and 3
Registration is always done for interactive courses such as SE, UE, PS or AG.
If the student's status changes from "Registration requested" to "Registration confirmed" after the registration deadline for the MA programme, he/she is automatically registered for the VO (or VU) belonging to the module.
- Faculty of Business and Management
- Master's Programme Accounting, Auditing and Taxation according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
- Master's Programme Business Education according to the curriculum 2010 (150 ECTS-Credits, 5 semesters)
- Master's Programme Information Systems according to the Curriculum 2008 (120 ECTS-Credits, 4 semesters)
- Master's Programme Banking and Finance according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
- Master's Programme Organization Studies according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
- Master's Programme Strategic Management according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
Group 0
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Date | Time | Location | ||
Wed 2021-11-10
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15.00 - 17.45 | HS 2 (Sowi) HS 2 (Sowi) | Barrier-free | |
Mon 2021-11-15
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15.00 - 17.45 | HS 2 (Sowi) HS 2 (Sowi) | Barrier-free | |
Tue 2021-11-16
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15.00 - 17.45 | HS 2 (Sowi) HS 2 (Sowi) | Barrier-free | |
Mon 2021-11-22
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15.00 - 17.45 | HS 2 (Sowi) HS 2 (Sowi) | Barrier-free | |
Wed 2021-11-24
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15.00 - 17.45 | HS 2 (Sowi) HS 2 (Sowi) | Barrier-free | |
Mon 2021-11-29
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15.00 - 17.45 | HS 2 (Sowi) HS 2 (Sowi) | Barrier-free | |
Wed 2021-12-01
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15.00 - 17.45 | HS 2 (Sowi) HS 2 (Sowi) | Barrier-free |