LFU:online

Procurement of knowledge in the area of strategic communication in internal and external organisational environments as well as skills for the effective publicity and goal-oriented application of media practical measures. 

Public Relations in organisations, communities or companies are in a close connection to strategic communication. Hereby, internal and external factors are playing a crucial role. It is important to clarify the current situation, the participation of specific actors, the definition of target groups and goals/objectives and the „right“ choice of (Online-)communication tools.

On the example of specific campaigns students are conceptionalizing their own campaigning concept which might be realized in the practice. 

Theoretical and practical input, Publication of own reports, team work, time management, discussion      

Delivery of a campaigning concept.

Will be announced in time on OLAT

"Active master's programme"

The minor “Media Practice” covering 30 ECTS-Credits can be selected by degree students of Master’s programmes at the University of Innsbruck, providing the relevant curriculum allows for the option to pass a minor.