418640 VU Writing for Media Practice and Communication Training

summer semester 2022 | Last update: 17.01.2024 Place course on memo list
VU Writing for Media Practice and Communication Training
VU 2
each semester

Graduates know different writing techniques and can use them appropriately. In addition, they have specific knowledge in a current area of media practice (e.g. in the field of methods of visual communication, political communication or knowledge and scientific communication.

Imparting knowledge of different forms and techniques of writing for the various  media  formats  and  their  application, also in the form of communication training.

Media and communication. The course outlines the following areas: communication in modern society, usage and effects of media, news, writing, interview-training, statements, dramatic composition of articles, image-choosing and image-description, visits of several editorial departments and evaluation of the exsercises done in class.

In the first part of the course, students will learn how to explain concepts and ideas by writing and the rules of written communication. We will elaborate texts in groups, which will be discussed and graded in class.  
The second part of the course will teach verbal and nonverbal communication in theory and practice and will demonstrate how language develops and appears to the auditor. The focus lies thereby on reading and presenting topics.  

Exercises, group work, lecture

Written and oral / examination paper

Radio-Journalismus, ein Handbuch für Ausbildung und Praxis im Hörfunk, Walther von La Roche/Axel Buchholz (Hrsg.), List
Fernseh-Journalismus, ein Handbuch für Ausbildung und Praxis, Gerhard Schult/Axel Buchholz (Hrsg.), List
Die Nachricht in Presse, Radio, Fernsehen, Nachrichtenagentur und Internet; Dietz Schwiesau/Josef Ohler, List
Deutsch! Das Handbuch für attraktive Texte; Wolf Schneider, Rowohlt
Fernsehnachrichten, Prozesse, Strukturen, Funktionen; Klaus Kamps/Miriam Meckel (Hrsg.), Westdeutscher Verlag
Strecker, Susanne: Schreibstilratgeber - Erfolgreiche Heilung von Adjektivitis, Bindewortentzündung & Co., Sieben Verlag, 2010

"Active master's programme"  

The minor “Media Practice” covering 30 ECTS-Credits can be selected by degree students of Master’s programmes at the University of Innsbruck, providing the relevant curriculum allows for the option to pass a minor.

see dates
Group 0
Date Time Location
Fri 2022-04-29
10.00 - 13.45 HS 2 (Sowi) HS 2 (Sowi) Barrier-free
Fri 2022-05-06
10.00 - 13.45 HS 2 (Sowi) HS 2 (Sowi) Barrier-free
Fri 2022-05-20
10.00 - 13.45 HS 2 (Sowi) HS 2 (Sowi) Barrier-free
Fri 2022-06-03
10.00 - 13.45 HS 2 (Sowi) HS 2 (Sowi) Barrier-free
Fri 2022-06-10
11.00 - 15.45 HS I (Theologie) HS I (Theologie) Barrier-free
Fri 2022-06-24
10.00 - 13.45 HS 2 (Sowi) HS 2 (Sowi) Barrier-free