418630 VU Public Affairs and Strategic Communication
summer semester 2023 | Last update: 09.05.2023 | Place course on memo listProcurement of knowledge in the area of strategic communication in internal and external organisational environments as well as skills for the effective publicity and goal-oriented application of media practical measures.
Public Relations in organisations, communities or companies are in a close connection to strategic communication. Hereby, internal and external factors are playing a crucial role. It is important to clarify the current situation, the participation of specific actors, the definition of target groups and goals/objectives and the „right“ choice of (Online-)communication tools.
On the example of specific campaigns students are conceptionalizing their own campaigning concept which might be realized in the practice.
Theoretical and practical input, Publication of own reports, team work, time management, discussion
Delivering of a compact campaign concept, timely upload of intermediate steps including content and formal elaboration, presentation, press release
Will be announced in time on OLAT
"Active master's programme"
The minor “Media Practice” covering 30 ECTS-Credits can be selected by degree students of Master’s programmes at the University of Innsbruck, providing the relevant curriculum allows for the option to pass a minor.
- Minors (Complementary Subject Area)
- Interdisciplinary and additional courses
- SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
- SDG 16 - Peace, justice and strong institutions: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
Group 0
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Date | Time | Location | ||
Thu 2023-03-09
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16.45 - 21.45 | SR 4 (Sowi) SR 4 (Sowi) | Barrier-free | |
Thu 2023-03-16
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16.45 - 21.45 | SR 4 (Sowi) SR 4 (Sowi) | Barrier-free | |
Thu 2023-03-23
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16.45 - 21.45 | SR 6 (Sowi) SR 6 (Sowi) | Barrier-free | |
Thu 2023-03-30
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16.45 - 21.45 | SR 4 (Sowi) SR 4 (Sowi) | Barrier-free | |
Thu 2023-04-20
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16.45 - 21.45 | SR 6 (Sowi) SR 6 (Sowi) | Barrier-free |