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Intercultural Brand Building (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules according to § 7 Para 2 No 1, 2 and 3, i.e. "Strategy and Leadership, Strategic Branding" as well as "nnovation and Entrepreneurship".
Learning Outcome: Students develop the competence to apply tools for building and developing brands at contact points in a brand-compliant way.
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OLAT ML
436240
VU Tools for Intercultural Brand Building (VU / 2h / 5 ECTS-AP)
Oliver Koll
Details of this course
ML
436241
SE Touch Point Management (SE / 2h / 5 ECTS-AP)
Oliver Koll, Andreas Plank
Details of this course
ML
436242
SE Touch Point Management (SE / 2h / 5 ECTS-AP)
Oliver Koll, Andreas Plank
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).