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Brand-related Behavior (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules according to § 7 Para 2 No 1, 2 and 3, i.e. "Strategy and Leadership, Strategic Branding" as well as "Innovation and Entrepreneurship".
Learning Outcome: Students develop the competence to understand research of the "brand"" phenomenon in the light of the pertinent research traditions.
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OLAT ML
436245
VU Brand Relationships of Stakeholders (VU / 2h / 5 ECTS-AP)
Andrea Hemetsberger
Details of this course
ML
436246
SE Brand Relationships of Consumers (SE / 2h / 5 ECTS-AP)
Andrea Hemetsberger, Katharina Charlotte Husemann
Details of this course
ML
436247
SE Brand Relationships of Consumers (SE / 2h / 5 ECTS-AP)
Katharina Charlotte Husemann, Benjamin Voyer
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).