Courses
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Elective Module 1: Innovation Management (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to actively design innovation management processes in organizations.
Elective Module 2: Customer Insights (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students will acquire the competence to analyze and understand customer behavior and to deduce practical implications.
Elective Module 3: Intercultural Brand Building (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to apply tools for developing and building brands at contact points in a brand-compliant manner.
Elective Module 4: Brand-Related Behavior (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students acquire the competence to research and understand the behavior of consumers, brand stakeholders and brand cultures and to apply that knowledge in a brandcompliant way.
Elective Module 5: Services Marketing (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students improve their competence in developing and marketing services.
Elective Module 6: International Management (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students acquire the competence to reflect on issues involved in managing internationally operating organizations and to develop suitable solutions.
Elective Module 7: Online Marketing (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to assess opportunities and risks generated by the internet and social media, while at the same time acquiring practical knowhow about several online marketing methods and techniques.
Elective Module 8: Customer Relationship Management (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students acquire the competence to evaluate concepts, strategies, and instruments of customer relationship management and to apply them to marketing management.
Elective Module 9: Sustainability and Natural Resource Management (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory modules referred to in § 7 (2 and 3).
Learning Outcome: Students acquire the competence to reflect on current societal issues created by scarce resources and their consequences from a strategic perspective; they learn how
to develop alternative models to current management and production systems.
Notes:
- There may still be changes in the courses offered as well as room allocation and course dates.
- The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).