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Elective Module 3: Intercultural Brand Building (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to apply tools for developing and building brands at contact points in a brand-compliant manner.
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OLAT ML
436230
VU Intercultural Brand Building (VU / 2h / 5 ECTS-AP)
Verena Wieser
Details of this course
ML
436231
SE Intercultural Brand Building (SE / 2h / 5 ECTS-AP)
Oliver Koll
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).