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Elective Module 4: Brand-Related Behavior (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students acquire the competence to research and understand the behavior of consumers, brand stakeholders and brand cultures and to apply that knowledge in a brandcompliant way.
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ML
436232
VU Brand-related Behavior (VU / 2h / 5 ECTS-AP)
Andrea Hemetsberger
Details of this course
OLAT ML
436233
SE Brand-related Behavior (SE / 2h / 5 ECTS-AP)
Andrea Hemetsberger
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).