Courses



Elective Modules § 8 Para 2 and Para 3 (45 ECTS-Credits)
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Elective Module 1: Digital Offer Development (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - can independently develop promising tourist products and offers for destinations with the help of specialised methods and use them for innovations, - can use methods and tools focusing on all phases of offer development, starting with monitoring and strategic and operational offer development, - are familiar with the latest, especially digital-based instruments and can thus optimal-ly support all processes of offer development in tourist destinations, - are able to work in planning and analysis in non-university institutions in product and offer development.
Elective Module 2: Tourism and Behavioural Economics (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - are familiar with decision-making models that go beyond the strict rationality calculation and methodical individualism of classic microeconomics and are able to apply them appropriately, - can integrate evidence-based knowledge in psychology and behavioural economics into their arguments, - can assess the importance of these approaches in connection with digitisation and the possibilities of digital media and can use the technical possibilities of these networks, - can control the implementation of strategies, intervene in a controlling manner and, if necessary, draw substantive and personnel consequences.
Elective Module 3: Regional Economics (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - know the most important goals, means and institutions of regional policy and can critically reflect on this knowledge and use it for the solution of complex questions or bring them into their own work, - are able to analyse complex development scenarios from all three sustainability perspectives and have expert knowledge to deal with complex tasks and challenges independently, - are able to assess the suitability of different strategic approaches for a specific region and to use this as a basis to propose a development concept.
Elective Module 4: Innovation Processes (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - are familiar with the most important categories of innovation, - know slowing and aiding factors, they know how to control innovation processes, - are aware of the consequences of local and global innovations for society and can integrate these consequences into their analysis process.
Elective Module 6: Market and Consumer Psychology (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - can recognise the psychological driving forces of people involved in economic processes and use them to answer economic questions, - know the fundamentals of activation in the field of market and consumer psychology, - know cognitive processes in the field of market and consumer psychology, - know the risk assessment and decision-making behaviour in the area of market and consumer psychology, - know the relevant methods of consumer research including relevant statistics, - can create a research design, - know different methods of data collection and data evaluation and can apply them, - can prepare, present and discuss market research results.
Elective Module 9: Applied Destination Development (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - can select the instruments of destination development suitable for a destination type and combine them creatively, - can analyse and evaluate the interactions of the individual components of destination development, - recognise beneficial and inhibiting interactions and are thus able to put together an efficient set of destination development tools.
Elective Module 10: Applied Destination Development and (Sports)Tourism (15 ECTS-AP, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Die Studierenden - können basierend auf aktueller Literatur eigene Forschungsfragen bezüglich Gesundheits- und Freizeitsport als präventive Maßnahme von Lifestyle-Erkrankungen formulieren, - kennen die relevanten Methoden in der Sport- und Freizeitforschung inkl. relevanter Statistik, - können die Dimensionen, Nutzung und Bedeutung von Freizeitwelten (Bergbahnen, Sportstätten, Freizeitparks) und Events (Sport, Kultur, Kongresse u. Ä.) einordnen, - verstehen die Chancen und Risiken solcher Sport- und Freizeitgelegenheiten sowie Events aus unterschiedlichen Stakeholderperspektiven, - können langfristige Wirkungen aus unterschiedlichen Blickwinkeln (soziale, wirtschaftliche und ökologische Kosten/Nutzen) einschätzen und auf Destinationen anwenden, - können ein Forschungsdesign erstellen, - kennen unterschiedliche Methoden der Datenerhebung sowie Datenauswertung und können diese anwenden, - können Marktforschungsergebnisse aufbereiten, präsentieren und diskutieren.
Elective Module 11: Applied Destination Development - Health (Tourism) (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - know different approaches to health tourism and can assess their strengths and weaknesses, - recognize and interpret opportunities for health tourism regions based on the environmental analysis, - can recognise and assess the importance of medical and market-oriented needs of health tourism, - can apply principles of destination development to health tourism, - can evaluate offers in health tourism.
Elective Module 12: Advanced Communication (English) (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students are able to conduct complex conversations, to convince, to moderate conversations and to efficiently present their point of view, verbally and in writing.
Elective Module 13: Infrastructure and Mobility (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - can analyse the impact of infrastructure on productivity, competitiveness and demographic development, - can analyse the cumulative effects of "small historical events" and assess their economic-political importance, - are able to assess the possibilities and problems of exogenous technological devel-opments in a regional environment, - can productively combine infrastructure considerations with components of other modules (regional development, destination development).
Elective Module 14: Genderspecific Aspects in Regional- und Destination's Development (15 ECTS-Credits, 6 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students - acquire in-depth knowledge of the conditions in which social inequalities arise in relation to gender as well as their institutional framework, - learn about gender-specific effects of organisational models and identify suitable design measures based on diversity-related organisational research, - acquire skills to design social forms of organisation and to develop appropriate gender-sensitive solutions to problems, - can systematically relate key aspects of the relevance of gender as a structural element in economic behaviour and economic success to economic models and economic policy instruments and reflect on the relationships in a socially critical manner, - get to know different theoretical approaches to equality and gender mainstreaming and can critically evaluate their implementation in regional policy projects, - acquire analysis, judgment and action skills that are important for different target groups and fields of work in destination and regional development.
  COURSES Elective Module 15: Interdisciplinary Skills (10 ECTS-Credits)
Prerequisites for registration: The registration requirements specified in the respective curricula must be met.
Learning Outcome: This module serves the expansion of the study programme and the acquisition of addi-tional qualifications.
Providing the availability of places, courses from other master¿s and diploma programmes at the University of Innsbruck corre-sponding to 10 ECTS-Credits can be freely chosen. It is particu-larly recommended to take a course in which gender aspects including the subject-specific results of women and gender re-search are dealt with.

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).