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Compulsory Module 2: Strategic Marketing & Branding (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: Students acquire in-depth knowledge in strategic marketing as well as the sustainable development and management of brands.
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OLAT ML
436380
VU Strategic Marketing and Branding (VU / 2h / 5 ECTS-AP)
Andrea Hemetsberger, Nicola Stokburger-Sauer
Details of this course
OLAT ML
436381
SE Strategic Management and Branding (SE / 2h / 5 ECTS-AP)
Stephanie Kogler, Karin Teichmann
Details of this course
OLAT ML
436382
SE Strategic Marketing and Branding (SE / 2h / 5 ECTS-AP)
Stephanie Kogler, Karin Teichmann
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).