Courses
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Compulsory Module 1: Market Research (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: Students acquire the ability to develop empirical research designs, to evaluate them critically and to put them into practice.
Compulsory Module 2: Strategic Marketing & Branding (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: Students acquire in-depth knowledge in strategic marketing as well as the sustainable development and management of brands.
Compulsory Module 3: Digital Marketing (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: Students acquire advanced knowledge in the area of stakeholder marketing, especially in connection with the possibilities of communication, distribution and interaction between companies and stakeholders as well as among stakeholders via digital channels.
Compulsory Module 4: Scientific Research (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire the ability to critically examine and apply quantitative and qualitative research approaches and methods in marketing and branding.
Compulsory Module 5: Conception of the Master¿s Thesis (2.5 ECTS-Credits)
(no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 4 as well as the elective modules acc. to §8 par. 2 and 3 amounting to 30 ECTS-Credits
Learning Outcome: Students acquire the ability to structure their scientific work and to summarise, reflect and critically discuss the theoretical foundation of their work.
Compulsory Module 6: Research Colloquium for the Master¿s Thesis (2.5 ECTS-Credits, 1 h)
(no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 4 as well as the elective modules acc. to §8 par. 2 and 3 amounting to 30 ECTS-Credits
Learning Outcome: Students are able to design and carry out a scientific study and to present the research results in different contexts.
Notes:
- There may still be changes in the courses offered as well as room allocation and course dates.
- The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).