Courses



Elective Modules according to § 8 Para 2 (35 ECTS-Credits)
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Elective Module 6: Innovation Diffusion (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students learn theories and processes for introducing and disseminating innovations in social systems.
Elective Module 7: Innovation Lab (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students learn the practical application of knowledge gained about innovation ecosystems and the development of holistic innovation solutions in interdisciplinary teams.
Elective Module 8: Software-Supported Corporate Management (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students acquire the ability to work with various software for software-supported corporate management.
Elective Module 9: Financial Management of Business Formation (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to3
Learning Outcome: Students acquire the skills to analyse financing options for business start-ups and their effects, to draw up investment plans and to evaluate start-ups.
Elective Module 10: Strategy and Sustainability (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: none
Learning Outcome: Students acquire the ability to reflect on current social problems caused by a lack of resources and their consequences from a strategic perspective and to develop alternative models for current strategy, management and innovation logics.
Elective Module 11: Design of Effective Market Information Systems (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge and the ability to reflect on the collection, interpretation and use of information in companies.
Elective Module 12: Ethics in Marketing (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge and the ability to reflect on responsible marketing and the sustainable management of organisations
Elective Module 13: International Marketing (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire the ability to critically reflect and apply models, concepts and theories of international marketing.
Elective Module 14: Social Listening and Market Ethnography (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge to research social brand worlds and the ability to reflect on responsible use.
Elective Module 15: E-Commerce (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students are able to evaluate the usefulness and design options of digital sales channels and to implement them.
Elective Module 16: Current Issues in Brand Management (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par .1 no. 1 to 3
Learning Outcome: Students acquire the ability to critically examine and apply new concepts, techniques and methods in brand management.
Elective Module 17: Gender, Work and Organization (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: the skill to assess the gender-specific consequences of organizational practices and to identify suitable design measures on the basis of gender and diversity research.
Elective Module 18: Module from other Master Programmes at the Faculty of Business and Management or the Faculty of Economics and Statistics (10 ECTS-Credits) (no courses)
Prerequisites for registration: The prerequisites specified by the resp. curricula must be met.
Learning Outcome: Students get an insight into another discipline corresponding to the learning outcomes specified by the resp. module.
Es kann ein Modul im Ausmaß von 10 ECTS-AP aus den Masterstudien der Fakultät für Betriebswirtschaft oder der Fakultät für Volkswirtschaft und Statistik der Universität Innsbruck absolviert werden.
  COURSES Elective Module 19: Interdisciplinary Skills (10 ECTS-Credits)
Prerequisites for registration: The prerequisites specified by the resp. curricula must be met.
Learning Outcome: This module serves to expand the study programme and to acquire additional qualifications.
Es können Lehrveranstaltungen im Ausmaß von 10 ECTS-AP nach Maßgabe freier Plätze aus den Curricula der an der Leopold-Franzens-Universität Innsbruck eingerichteten Masterstudien oder aus den für Masterstudien vorgesehenen Wahlpaketen frei gewählt werden.

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).