Courses
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Elective Module 1: Digital Destination Marketing (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: none
Learning Outcome: The students
- can create digital communication strategies and analyse communication content,
- identify digital trends in tourism marketing and create corresponding marketing plans,
- are familiar with the latest, especially digital-based instruments,
- can thus optimally support all processes of offer development in tourist destinations,
- can use digital competences in a constructive way.
Elective Module 2: Sustainable Regional Development (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: The students
- know the most important goals, means and carriers of regional policy and can critically reflect on this knowledge and take it up for the solution of complex questions or bring it into their own activities,
- are able to analyse complex development scenarios from all three perspectives of sustainability and have expert knowledge to independently cope with complex tasks and challenges,
- are able to assess the suitability of different strategic approaches for a specific region and propose a development concept based on this.
Elective Module 3: Human Resource Management (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: none
Learning Outcome: The students
- can analyse labour market structures and social framework conditions for inter-company fields of action of employment policy,
- know the possibilities of designing human resource management in inter-company contexts,
- can assess findings and measures regarding gender relations and gender equality and plan actions towards gender justice,
- can present solutions to practical problems and communicate interculturally.
Elective Module 4: Market and Consumer Psychology (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: The students
- can recognise the psychological drivers of people involved in economic processes and apply them to answer economic questions,
- know the fundamentals of activation in the field of market and consumer psychology,
- know cognitive processes in the field of market and consumer psychology,
- know risk assessment and decision-making behaviour in the field of market and consumer psychology,
- know the relevant methods of consumer research including relevant statistics,
- can prepare, present and discuss market research results,
- are aware of the responsibility in dealing with or using market and communication psychology.
Elective Module 5: Innovation and Project Management (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: Students
- can explain the main determinants in project development, are able to define project objectives and reflect on them in the context of stakeholder interests,
- use essential methods and instruments for planning, controlling, monitoring and evaluating projects,
- identify the relevant leadership models, organisational forms and social as well as intercultural competences and their importance as critical success factors for the implementation of projects,
- are able to develop, plan, implement and control projects from a financial perspective.
Elective Module 6: Financial Management and Controlling (1 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: none
Learning Outcome: The students
- are able to plan, manage and monitor sustainable capital allocation and capital structure;
- know processes and instruments of financial planning and control,
- are able to design a financial controlling system in the company or institutions,
- know the most important determinants and specifics of risk management;
- are able to identify, assess, manage, report and monitor operational risks,
- can define responsibilities in the company and in institutions for risk management,
- know significant success factors for adequate risk management.
Elective Module 7: Project Evaluation and Destination Development (10 ECTS-AP, 4 h)
(no courses)
Prerequisites for registration: none
Learning Outcome: The students
- are able to critically question the contents and methods of destination development,
- assess their importance for a specific destination,
- apply them to specific destinations and regions,
- interpret the achieved results properly and
- to further develop them on the basis of the current state of the research
Elective Module 8: Applied Destination Development (10 ECTS-Credits, 4h)
Prerequisites for registration: none
Learning Outcome: The students
- can select and creatively combine the appropriate instruments of destination development for a destination type,
- can analyse and evaluate the interactions of the individual components of destination development,
- recognise facilitating and inhibiting interactions and are thus able to put together an efficient set of destination development tools.
Elective Module 9: Sustainable Mobility and Infrastructure (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: The students
- can analyse the sustainable impact of infrastructure on productivity, competitiveness and demographic development, can analyse the cumulative effects of "small historical events" and assess their significance for economic policy,
- are able to assess the possibilities and problems as well as the sustainability of exogenous technological developments on a regional environment,
- can productively combine infrastructure considerations with components of other modules (regional development, destination development).
Elective Module 10: Project Study on Regional or Destination Development (10 ECTS-AP, 4 h)
(no courses)
Prerequisites for registration: Having passed the VU Project on Regional or Destination Development (10a) is a prerequisite for the VU Project Study on Regional Destination Development (10b)
Learning Outcome: The students
- develop an understanding of causal analysis and its importance in policy evaluation,
- know the most important methods for investigating cause-effect relationships,
- can create evaluation concepts for research questions,
- can independently conduct evaluation studies in the context of regional and destination development and present the results to relevant stakeholders.
Elective Module 11: Selected Aspects of Regional Development (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: none
Learning Outcome: The students
- can explain the methods and theories as well as the most important results in the research field of regional development with a focus on the selected aspects,
- can research questions from this research area, identify relevant current articles and critically question the results,
- can prepare and present topics from the field of research for an expert audience,
- have sufficient confidence in dealing with the relevant methods and can apply them independently to their own scientific questions.
Elective Module 12: Selected Aspects of Destination Development (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: none
Learning Outcome: The students
- can explain the methods and theories as well as the most important results in the research area of destination development with a focus on the selected aspects,
- can research questions from this research area, identify relevant current articles and critically question the results,
- can prepare and present topics from the field of research for an expert audience,
- have sufficient confidence in dealing with the relevant methods and can apply them independently to their own scientific questions.
COURSES
Elective Module 13: Interdisciplinary Skills (10 ECTS-Credits)
Prerequisites for registration: The prerequisites specified in the respective curricula must be met.
Learning Outcome: The students
- receive additional qualifications in disciplines unrelated to the subject,
- can examine a problem from different perspectives in interdisciplinary teams,
- acquire skills to solve specific cross-disciplinary problems,
- can communicate about problems of the respective discipline with professional colleagues also in foreign languages and interculturally.
Providing the availability of places, courses covering 10 ECTS-Credits may be freely selected from the Master¿s and/or Diploma Programmes offered at the University of Innsbruck. It is particularly recommended to attend a course in which gender aspects are dealt with together with the professional results of women's and gender studies.Notes:
- There may still be changes in the courses offered as well as room allocation and course dates.
- The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).