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Elective Module 4: Market and Consumer Psychology (10 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: The students
- can recognise the psychological drivers of people involved in economic processes and apply them to answer economic questions,
- know the fundamentals of activation in the field of market and consumer psychology,
- know cognitive processes in the field of market and consumer psychology,
- know risk assessment and decision-making behaviour in the field of market and consumer psychology,
- know the relevant methods of consumer research including relevant statistics,
- can prepare, present and discuss market research results,
- are aware of the responsibility in dealing with or using market and communication psychology.
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OLAT ML
146466
VU Market and Consumer Psychology I (VU / 2h / 5 ECTS-AP)
Robert Schorn
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).