Compulsory Module 4: Services Marketing (16 ECTS-Credits, 8 h)
Prerequisites for registration: none
Learning Outcome: The students - are able to describe the methods of marketing and implement marketing projects, - solve specific problems of service marketing independently, - are able to critically discuss the essential communication, distribution and pricing policy instruments of service companies and of destination marketing, - are able to analyse and discuss marketing strategies for core tourism products and attractions in the tourism destination, - have in-depth knowledge of online communication concepts, methods and tools in e-tourism, - know available frameworks for publicising travel and booking hotels, - are able to critically examine the possibilities in terms of online communication and retention of customers in new platforms and channels available on the internet.
Go to the superordinate section
VU Fundamentals of Marketing and Service Marketing (VU / 4h / 8 ECTS-AP)
Alexander Anton Plaikner
Details of this course

  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).