436230 VU Intercultural Brand Building

summer semester 2017 | Last update: 16.03.2017 | Place course on memo list

Department:

Instructor:

Course number:

436230

Title:

VU Intercultural Brand Building

Type/hours:

VU 2

ECTS credits:

Period:

weekly

Mode of repetition:

annually

Language of instruction:

English

Learning Outcome:

Discussion of instruments for developing and building brands in multicultural contexts

Contents:

Students develop the competence to apply tools for develeoping and building brands at cantact points in a brand-compliant manner.

Prerequisites:

positive completition of the mandatory courses referred to in § 7 (2 and 3)

OLAT:

Start:

13.03.2017

Time, location:

Siehe, SE