436228 VU Market Research

winter semester 2021/2022 | Last update: 02.12.2021 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
Univ.-Prof. Dr. Oliver Koll, +43 512 507 72500

Course number:

436228

Title:

VU Market Research

Type/hours:

VU 2

ECTS credits:

Period:

Block

Mode of repetition:

annually

Language of instruction:

English

Learning Outcome:

Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.

Contents:

1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)

Methods:

Instruction, mini projects, reading assignments, student presentations

Assessment:

oral and written

Literature:

tba

Prerequisites:

participation requirements see curricula

eLearning shares:

Recording + eLearning

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/5060165798

Start:

see dates

Course allocation

Faculty of Business and Management

Master's Programme Marketing and Branding according to the Curriculum 2021 (120 ECTS-Credits, 4 semesters)

Compulsory Modules according to § 8 par. 1 (45 ECTS-Credits, 17 h)

Compulsory Module 1: Market Research (10 ECTS-Credits, 4 h)

Sustainable development goals

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Mon 2021-10-04	08.00 - 11.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free	OK Intro-Exam - Koll
Mon 2021-10-04	12.30 - 14.00	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free
Mon 2021-10-11	10.00 - 13.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free	Hemetsberger - Streamen
Tue 2021-10-12	09.00 - 12.45	eLecture - online eLecture - online		AH
Thu 2021-10-14	09.00 - 12.45	eLecture - online eLecture - online
Wed 2021-10-20	08.30 - 12.15	eLecture - online eLecture - online		OK
Fri 2021-10-22	18.00 - 19.00	HS 3 (Sowi) HS 3 (Sowi)	Barrier-free	Klausur
Mon 2021-10-25	08.00 - 11.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free	Koll
Fri 2021-11-05	17.30 - 18.15	eLecture - online eLecture - online