436229 SE Market research

winter semester 2021/2022 | Last update: 28.10.2021 Place course on memo list
436229
SE Market research
SE 2
5
Block
each semester
English

Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.

1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)

Instruction, mini projects, reading assignments, student presentations

oral and written

tba

participation requirements see curricula

see dates
Group 0
Date Time Location
Tue 2021-10-05
14.00 - 17.45 eLecture - online eLecture - online JS
Fri 2021-10-08
14.00 - 17.45 eLecture - online eLecture - online OK
Mon 2021-10-18
14.00 - 17.45 eLecture - online eLecture - online JS
Tue 2021-10-19
14.00 - 17.45 eLecture - online eLecture - online OK
Wed 2021-11-03
14.00 - 17.45 eLecture - online eLecture - online OK
Thu 2021-11-04
14.00 - 17.45 eLecture - online eLecture - online JS