436230 SE Market Research

winter semester 2021/2022 | Last update: 28.10.2021 Place course on memo list
436230
SE Market Research
SE 2
5
Block
annually
English

Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.

1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)

Instruction, mini projects, reading assignments, student presentations

Group project; Individual Paper Presentation; Class participation; Exam.

tba

participation requirements see curricula

see dates
Group 0
Date Time Location
Wed 2021-10-06
14.00 - 17.45 eLecture - online eLecture - online Js
Fri 2021-10-08
09.00 - 12.45 eLecture - online eLecture - online OK
Tue 2021-10-19
09.00 - 12.45 eLecture - online eLecture - online OK
Wed 2021-10-20
14.00 - 17.45 eLecture - online eLecture - online JS
Tue 2021-11-02
14.00 - 17.45 eLecture - online eLecture - online JS
Wed 2021-11-03
09.00 - 12.45 eLecture - online eLecture - online OK