436248 VU Digital Marketing
winter semester 2021/2022 | Last update: 05.11.2021 | Place course on memo listUniv.-Prof. Dr. Oliver Koll
Univ.-Prof. Dr. Oliver Koll, +43 512 507 72500
Ass.-Prof. Dr. Roland Schroll, MSc Ass.-Prof. Dr. Roland Schroll, MSc, +43 512 507 72502
Ass.-Prof. Dr. Roland Schroll, MSc Ass.-Prof. Dr. Roland Schroll, MSc, +43 512 507 72502
436248
VU Digital Marketing
VU 2
5
Block
annually
English
Students learn how the Internet and digitization has been affecting marketing processes. In particular, students will develop an understanding of key stakeholders and their importance for marketing.
Stakeholder Marketing, Social Media, Word of Mouth Marketing, AI and Marketing Automation
reading assignments, student presentations, case studies, reflection papers
oral and written
tba
see curricula
see dates
- SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
- SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
- SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.
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Group 0
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| Date | Time | Location | ||
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Mon 2021-11-15
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14.00 - 17.45 | eLecture - online eLecture - online | OK | |
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Fri 2021-11-19
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09.00 - 12.45 | eLecture - online eLecture - online | OK | |
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Tue 2021-11-23
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14.00 - 17.45 | eLecture - online eLecture - online | RS | |
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Wed 2021-11-24
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14.00 - 17.45 | eLecture - online eLecture - online | RS | |
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Mon 2021-11-29
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08.00 - 11.45 | HS 1 (Sowi) HS 1 (Sowi) | Barrier-free | OK |
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Wed 2021-12-15
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14.00 - 17.45 | eLecture - online eLecture - online | RS | |