436250 SE Digital Marketing
winter semester 2021/2022 | Last update: 03.11.2021 | Place course on memo listDr. Christian Reinhardt
Dr. Christian Reinhardt, +43 512 507 72513
Ass.-Prof. Dr. Roland Schroll, MSc Ass.-Prof. Dr. Roland Schroll, MSc, +43 512 507 72502
Ass.-Prof. Dr. Roland Schroll, MSc Ass.-Prof. Dr. Roland Schroll, MSc, +43 512 507 72502
436250
SE Digital Marketing
SE 2
5
Block
annually
English
Students will gain important practical skills with regard to digital marketing. These skills include developing a digital marketing strategy for a company and/or planning, running, and evaluating a social media advertising campaign.
Social Media Marketing, Online Adveritisng, Word of Mouth Marketing, Consumer Decision Journey
Case studies, company projects
students presentations, class participation
tba
participation requirements see curricula
see dates
- SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
- SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
- SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.
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Group 0
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Fri 2021-10-29
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14.00 - 17.45 | eLecture - online eLecture - online | CR | |
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Fri 2021-11-12
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14.00 - 17.45 | eLecture - online eLecture - online | RS | |
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Fri 2021-11-26
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14.00 - 17.45 | eLecture - online eLecture - online | CR | |
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Thu 2021-12-09
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14.00 - 17.45 | eLecture - online eLecture - online | RS | |
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Wed 2022-01-12
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09.00 - 12.45 | eLecture - online eLecture - online | CR | |
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Fri 2022-01-21
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14.00 - 17.45 | eLecture - online eLecture - online | RS | |