436382 SE Strategic Marketing and Branding

winter semester 2021/2022 | Last update: 10.11.2021 | Place course on memo list

Department:

Instructor:

Course number:

436382

Title:

SE Strategic Marketing and Branding

Type/hours:

SE 2

ECTS credits:

Period:

Block

Mode of repetition:

each semester

Language of instruction:

English

Learning Outcome:

Development of succesful marketing and branding strategies.

Contents:

Students develop the competence to strategic analysis and decision-making in marketing and branding.

Methods:

Instruction, discussions, reading assignments, student presentations

Literature:

Will be discussed in the first lesson.

Prerequisites:

positive completion of the madatory course "Strategic Management" STM 1

OLAT:

Start:

see dates

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Thu 2021-11-18	14.00 - 17.45	eLecture - online eLecture - online
Tue 2021-11-30	09.00 - 12.45	SR 16 (Sowi) SR 16 (Sowi)	Barrier-free
Tue 2021-12-07	09.00 - 12.45	eLecture - online eLecture - online
Tue 2022-01-18	09.00 - 12.45	Besprechungsraum Marketing (Spitz) Besprechungsraum Marketing (Spitz)	Barrier-free
Mon 2022-01-24	10.00 - 13.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free
Mon 2022-01-31	10.00 - 13.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free	Präsentation