Elective Modules according to § 8 par. 2 (30 ECTS-Credits)
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Elective Module 8: Current Topics in Marketing (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire the ability to critically examine and apply new concepts, techniques and methods in marketing.

  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).